About us

A strategic advisory boutique

First Idea is a Positive & Strategic Advisory boutique dedicated to excellence and integrity - serving our clients’ interests while making a positive impact on the global economy.

First Idea was founded by Jonathan Gray, a forward-thinking businessman with extensive entrepreneurial experience across a range of industries spanning Europe, the United States and the Middle East.  Driven by a sincere vision to craft solid and sustainable foundations for the coming generations, Jonathan Gray has aggregated a pool of talents at First Idea, dedicated to developing groundbreaking levers of economic and societal change.

Our consulting firm is privately owned, to guarantee complete independence and overall fairness in every corporate decision we make and in every solution we suggest.

We pride ourselves on being a trustworthy and highly effective strategic partner, dedicated to building long-lasting relationships with our clients, to continually guide and support through every strategic corporate event.

A network of deeply-rooted industry experts

Our committed team of industry leading experts enables us to unlock premium access to a wide range of various sector intelligence. We source opportunities at the very heart of dynamic and evolving markets ensuring our clients are always one step ahead.

We provide strategic advice aligned with the underlying principles of sustainable and “positive “ economy. We focus our efforts on identifying corporate or institutional entities willing to address societal and economical change with the aim of contributing to a sustainable future.

Our advisory niche

Client-aligned & Positive Investments Proposals

We strongly maintain that a fertile overlap exists between our clients’ expected financial returns and positive strategic opportunities.

We have chosen this specific niche to develop and nurture optimal, groundbreaking and pioneering solutions to the problems faced by the world today.